Goal-based planning: transforming missed opportunities into growth

The purpose of every investment plan is to grow over time, but ultimately investment growth is a means to an end. That end might be funding education, securing a dream home, car or yacht, retiring early, or satisfying some other life goal.

Without having sight of a client’s goals, and being able to monitor the progress of investments towards meeting them, relationship managers are flying blind when it comes to formulating effective investment strategies that will meet client expectations in the long term.

Goals-based planning is fast-becoming a competitive differentiator for wealth managers. So, what are the pitfalls for relationship managers who lack visibility of a client’s goals, on a day-to-day basis?

  1. Failure to achieve financial goals – ever. This may sound dramatic, even unlikely in a trusted relationship, but how can advisors effectively steer an investment strategy in the right direction when they lack oversight of a client’s goals, and are unable to monitor progress against them?
  2. Sub-optimal client engagement. When relationship managers have a clear view of “what” a client wants to achieve (usually portfolio growth) but not “why” (i.e. their life goals), how can their engagement be anything more than superficial? And how can this be conducive to a collaborative, satisfying and trusted relationship?
  3. Pressure on service fees. After several years of robo-advisory hype, warm-blooded relationship management is very much still in vogue. Nevertheless, pressure on fees has never been greater. How can relationship managers who lack visibility of client goals succeed, if McKinsey is correct in their prediction that half of clients will want to pursue “bite-size” goals by 2030?
  4. Difficulty in reinstating wealth. With portfolio valuations depleted due to the pandemic, and clients firmly focused on restoring their wealth beyond pre-Covid levels to withstand volatility in the future, how can wealth managers avoid being left in the dark if they fail to incorporate goal-oriented insights into their investment plans?
  5. Insufficient time to spend with clients. If relationship managers must search across multiple systems and piece together a multitude of data to get to the bottom of a client’s investment goals, how will they find enough time to spend discussing strategy and execution with every client?

Join our webinar to hear:

– William Trout, Head of Wealth Management at Celent, discuss the benefits and latest trends in goal-based planning
– Ronald Janssen, Managing Director at Ortec Finance, explain how relationship managers are missing out on opportunities to grow, by failing to offer goal-based planning
– Antony Bream, Managing Director EMEA and Americas at Wealth Dynamix, outline the changing role of the advisor, and how goal-based planning enriches engagement and helps build more emotional connections with clients, as well as reducing pressure on service fees



Wealth Dynamix delivers Client Lifecycle Management solutions to the world’s leading private banks and wealth and asset management firms.


Dispelling the Myths Surrounding Hybrid Servicing in Wealth Management

27 March 2023

Dispelling the Myths Surrounding Hybrid Servicing in Wealth Management

Traditional Wealth Management firms and Private Banks may think that human service will confer a point of difference in time. However, they could be standing on a burning bridge. There are some very compelling reasons for adopting AI technology and automation within your service model, and in time, protecting profitability will likely force action.

3 min. read

The compliance advantages of hybrid servicing

23 March 2023

The compliance advantages of hybrid servicing

There may be many ways in which a wealth management business ensures the digital functionality of its hybrid model is compliant. In this article, we will focus on three features that should be embedded in the hybrid model solution to ensure greater compliance with regulatory requirements.

3 min. read

Is Hybrid Servicing the next big thing in WealthTech?

15 March 2023

Is Hybrid Servicing the next big thing in WealthTech?

A Hybrid Servicing model is central to the future of wealth management. Its growing popularity has been driven by a more digitally adept population, and a younger demographic of HNW and UHNW investors impacting the current benchmarks for client servicing and accessibility to financial data.

3 min. read

Sign up to our Newsletter

NEW - eBook: How Hybrid Servicing Can Transform Your Wealth Management Firm

At Wealth Dynamix, we believe a hybrid client servicing model offers the optimal solution – it is efficient, effective, and can support compliance.  

Client Onboarding