Who could have forecast how fast digitisation, which many wealth managers have delayed for one reason or another, would accelerate in 2020?
What we expected to happen within two years happened in two months, as firms adapted to remote working, and the overnight shock of “cold turkey” from the withdrawal of face-to-face interactions (which wealth managers have thrived on for many decades) set in.
As soon as the most immediate challenges of bandwidth, video calling, call recording and eSignatures were addressed, it became apparent that the most challenging aspects moving forward would be client acquisition and client retention. So, despite the turbulence of 2020, the ultimate goals remain the same, and now that digitisation is much higher on the agenda than ever before, differentiation is entirely achievable.
What matters most now is operational cost reduction, hyper-personalisation, leveraging intelligence from data and empowering advisors to serve prospects and clients in the best possible way. In 2021, those who gain courage in their conviction will be most successful.
Download the e-book now to discover five ways wealth managers can differentiate their service offering in 2021 and beyond.
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