​​What is customer relationship management or CRM?  

A customer relationship management (CRM) system is a software tool designed to help businesses manage and organise their interactions and relationships with customers. 

CRM software provides a centralised database that allows businesses to collect, store, and manage customer information such as contact details, communication history, purchase history, preferences, and other relevant data. CRM systems can enable businesses to have a holistic view of their customers and their interactions across different channels depending on the vendor. 

Client relationship management (CRM) software is also known as customer lifecycle management (CLM).

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