Wealth Dynamix celebrates client implementation and new Microsoft status

A firm focusing on CRM systems in wealth management is celebrating a lot of achievements.

The client relationship management platform of UK-based WealthDynamix, has chalked up the wealth and asset management firms and gone live on the systems of Octopus Investments and won what it says is the coveted Microsoft “Gold Partnership” status.

The developments come at a time, Wealth Dynamix told this publication recently, when fostering smooth and happy client relationships have become a top priority for an industry that hasn’t given enough attention to this area before.

Octopus Investments, which operates in specialist investment areas such as venture capital trusts, has reached the first phase of its CRM implementation in spring 2015 within six months, Wealth Dyamix said. The CRM offering replaces disparate workflow systems at Octopus, bringing together its front- and back-office with a set of bespoke dashboards and processes.

CRM technology is one of the most important areas for IT spending across the wealth industry, Wealth Dynamix said, citing a recent survey by EY, formerly known as Ernst & Young. Some 70 per cent of UK wealth firms consider IT as important to woo and retain clients and 38 per cent plan a complete overhaul of their systems in the next 12 – 18 months, EY has said.

In the case of the Microsoft Gold Partner status for Wealth Dynamix, this requires that a firm gives a detailed list of Microsoft technical capabilities, achieves a minimum revenue requirement, and scores highly on ten customer satisfaction surveys and five key client references.